The idea behind podcasts is that you can set up your portable MP3 player to automatically get new podcasts so you can listen to them on the go. But not everyone listens to podcasts the same way. One podcast service provider, Podtrac, found that 56% of podcast listeners (and viewers of video podcasts) actually enjoy their podcasts on their computers and not on portable devices. (You can read more about Podtrac’s survey here.) One problem with the nascent podcasting business is that there’s no uniform way to track the popularity of podcasts or find out who is listening to podcasts rather than simply downloading them. So tell us how you listen or view podcasts — on your computer, your iPod, your laptop, your smart phone? I’ll share the best answers in next week’s Your Take Roundup.
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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.
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